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Posts Tagged ‘commercial’


 
 
It was Daiva, curled in the armchair like a cat,
who began to sing the seventies’ jingle for Meow Mix,
meow, meow, meow, meow, meow, meow, meow, meow,
and instantly we all joined her as if we were singing
the national anthem, or Happy Birthday, or Old Lang Syne—
simple joy in the simple tune that brought us back to,
what, Saturday morning cartoons? To a time when
life seemed playful as a tabby cat singing for its meal?
Such cheap joy in this one-word lyric, almost embarrassing,
really, the intense pleasure in this commercial riff
that somehow sewed itself into our memory,
so much joy we rolled on the floor in laughter,
holding our sides as if to keep all that pleasure
from spilling out, but spill out it did, innocent and silly,
as if we knew we were being played by ad men, but didn’t care,
as if laughter itself is the most potent of currencies
when shared, as if by singing a song together—
whether jingle or anthem—the singing itself is what
helps us come closer to each other’s humanity.
And so, days later, when Daiva sends a two-word email
that begins with, MEOW, my heart opens. And though she’s
far away, I hear her giggle and I sing along.

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